Europcar Launch Eco-Conscious Competition to Win a Fiat 500
Released
on: September 22, 2009, 6:10 am
Author: Europcar
Industry: Automotive
Europcar
has launched a competition to win a Fiat 500.
The
competition is running until October 15th 2009 and can be played
on the 'Fiat Green' dedicated Europcar micro site. Entry is restricted
to those living within Italy, France, Germany, Spain, Portugal,
Austria and Belgium, where the competition is currently being
run.
To
be in with a chance of winning one of the two available Fiat 500s,
players must correctly answer five questions from the Europcar
car rental
game. Each of the questions focuses on the eco-friendly benefits
of the Fiat 500 and Europcar's policies as a green
car rental company.
The
Fiat 500 is just one of seven eco friendly cars from Fiat which
are available for hire from the Europcar website. CO2 emissions
for each of the cars range from between 110g/km to 119km/km, with
full details of each car's CO2 emissions available on the website.
Of the seven cars, the Fiat 500 is the most eco-friendly producing
just 110g/km of CO2, however it is also seen as a good all round
winner by car industry experts, having picked up the 'European
Car of the Year' Award in 2008.
This
news further cements Europcar's credentials as an eco friendly
company, following the certification of the Green Charter in 2008,
the first European car rental
company to be honoured with the award. This was shortly followed
by Europcar being given the title of "The World's Leading
Green Transport Solution Company", putting it at the forefront
of green car rental in Europe.
The
Green Charter which is certified by Bureau Veritas recognises
a company's green efforts towards the environment. With 99.6%
of Europcar's fleet certified Euro IV, Europcar was a prime candidate
for such an award.
Global Marketing Director for
Europcar International, Jehan de Thé said:
"Europcar
is pioneering an eco-friendly approach to car rental through a
number of ground-breaking initiatives. In particular, Europcar
undertakes to offer to its customers a vehicle fleet with the
minimum possible impact on the environment."
CO2
emission reduction is a major concern for Europcar International
and the introduction of Fiat's green range is, according to Jehan
de Thé, "strategic in achieving this". Since
Fiat is currently "the best-selling brand ranked by volumes-weighted
average CO2 emissions", it is the ideal partner for Europcar's
strategic growth.
The
competition to win a Fiat 500 will run across selected European
countries until the 15th October. Winners will be drawn in the
month following the end of the game.
About
Europcar:
Owned by French private equity firm Eurazeo, Europcar is the European
leader in passenger car and light utility vehicle rentals. The
company serves business and leisure customers throughout Europe,
Africa, the Middle East, Latin America and Asia-Pacific. Excluding
franchise operations, in 2007 Europcar signed more than 10 million
rental contracts, with 7,700 employees and a fleet exceeding 215,000
vehicles. In September 2008, Europcar and U.S. market leader Enterprise
Rent a Car joined forces in a strategic alliance to form the world's
largest car rental network, with more than 1.2 million vehicles
and 13,000 locations in 162 countries.
Europcar PR contact:
Dominic Dennis
1 Bridgeman Road
Teddington
Middlesex
United Kingdom
TW11 9AJ
020 8977 9132
www.europcar.com